Meta Quest 2 Fitness

On National Fitness Day, we launched the brand’s first fitness-focused campaign and showed people how they can break the monotony of traditional workouts using Oculus Quest.

We launched the campaign with a full page insert in the New York Times. In two key maket cities, we strategically placed out-of-home ads near gyms, health food stores and running paths. The campaing then flexed across digital and social channels.