Oscar, UK

Oscar, The Making Of

This AI for Good initiative addresses Gen Z's mental health challenges in the digital age, highlighting the disconnect between their online and offline identities. Lenovo research shows 67% of Gen Z feel disconnected, leading to increased loneliness and anxiety. Nearly half (49%) find it easier to express themselves online, while 60% seek more meaningful face-to-face interactions with loved ones.

Using Lenovo’s AI technology, we created lifelike avatars of Gen Z's online personas, enabling real-time, unscripted conversations with family members. Launched in May 2024, the initiative partnered with mental health charities in the UK, USA, and Japan to provide 24/7 support. It gained over 300 media placements in its first days, with ongoing analysis of paid media results. The campaign included docu-style films, social content, and press materials.