IBM US Open 2010

IBM USOPEN PointStream
Making Data part of the Game

IBM PointStream, a data visualization of every point played during the 2010 tennis OPEN.

IBM is a long-time sponsor of the US OPEN Tennis tournament, one of four Grand Slam events held throughout the world. In the United States, the US OPEN is the most-watched spectator sport held annually.

For 2010 we worked with IBM and the US Tennis Association to bring the data of the game to viewers—every ace, double fault, break point, etc.—into a dynamic, real-time interactive data visualization of key matches throughout the Open.