American Express OPEN

American Express OPEN "It's in the buying power" Snap Card Kits Campaign

- Static artworks for Print, OOH and Digital
- :25 Animation for MSNBC Your Business show intro, digital and events

The campaign was to show that, for a small business, their OPEN card could be more than a card. That no matter what type of business they had, they could capitalize on their growth moments with buying power. So we created growth moments for an array of different business types within the card itself.
And when the small business-focused show "Your Business" on MSNBC needed a new sponsor intro, we animated the growth moment within the card. Using the same treatment of our card art print and OOH, we animated the growth moments of different industries, from the purchase to the result, to visualize how the card enables growth moments.